# What Makes People Switch Fintech Products? | Autobooks

02/18/20 / by [Autobooks](https://blog.autobooks.co/blog-old/author/autobooks)

How did ten interviews with small business owners help Autobooks launch a successful new feature? Find out in the latest episode of the Small Business Obsessed podcast.

Welcome to **Small Business Obsessed** -- a podcast by Autobooks about small business and fintech product strategy.

In this episode, Chris and Derik talk about how ten interviews with small business owners provided them clarity on a new product feature, and how they took that insight to tightly define scope and launch a successful new feature for Autobooks in just twenty days.

[LISTEN](https://blog.autobooks.co/cs/c/?cta_guid=0cafe105-41d8-4081-a225-91f4a1a2863d&signature=AAH58kEXwHG1G4-IjaoKOLc42O4Q5swpsw&portal_id=9344165&pageId=44092776549&placement_guid=64e54e40-1da9-4f53-a548-86c5d0f76556&click=bbcbfbfb-b594-49c2-afcb-b9ab5238ab64&redirect_url=APefjpH658cIUgC1eRWKj6vEAtTgwEEqqzad3gNSlbxsX21bE_aC0wUGjpZn51Gy3DHY0ZLzrlpP8yF_VYwdwQdyb06ybY4Bx-iTcuCuYMtgtxXRDymZ_pt70i0hAC85EkxrfAEEcd1-Sos1dxAA2voHolTn8V82wsc1VwAREvoZqXjD2BN100o&hsutk=&canon=https%3A%2F%2Fblog.autobooks.co%2Fblog-old%2Ffintech-products&ts=1784351787846 "LISTEN")

## Additional Resources

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**Blog (OLD)**  **The Job of "Getting Paid at a Distance"**\
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Read more](https://blog.autobooks.co/blog-old/jobofgettingpaid)

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**Blog (OLD)**  **Helping small businesses "Get paid at a distance"**\
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Read more](https://blog.autobooks.co/blog-old/get-paid-at-a-distance)

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**Blog (OLD)**  **Winning Small Business Relationships Starts With Helping Them Get Paid**\
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Read more](https://blog.autobooks.co/blog-old/winning-small-business-relationships-starts-with-helping-them-get-paid)