# Celent Report Webinar - From Products to Platforms

04/1/21 / by [Autobooks](https://blog.autobooks.co/webinars/author/autobooks)

If you've read our new report, Reinventing Small Business Banking: Pacesetters in Embedded Finance, you know that financial institutions now face an onslaught of non-bank tech players — all vying to capture the small business market. Our VP of Marketing [Derik Sutton](https://www.linkedin.com/in/deriksutton/) conducts a market analysis and illustrates how [Autobooks](https://www.linkedin.com/company/autobooks-co/) partners with financial institutions to help better serve small businesses

In this webinar, we went over some major takeaways:

- Why the small business market is in flux.
- Why small businesses need banking tools built around their needs.
- How to create revenue streams and increase deposits by leveraging your existing platforms.
- How to find a partner that will provide support to your financial institution.

## Additional Resources

**Webinars**  **September Monthly Webinar - How to Rethink In-Branch Sales Promotions**  
Read more

.png)](https://blog.autobooks.co/webinars/december-monthly-webinar-preparing-for-2022-reviewing-our-standout-resources-from-this-year)  
**Webinars**  **December Monthly Webinar - Preparing for 2022: Reviewing Our Standout Resources From This Year**  
Read more

**Webinars**  **April Monthly Webinar - Why Would an SMB Hire Your FI?**  
Read more