# What is embedded banking?

03/26/20 / by [Autobooks](https://blog.autobooks.co/webinars/author/autobooks)

According to an Aite report on small business banking, financial institutions must evolve their strategies, product offerings, and mindset to better address the needs and challenges of today’s small-business customers. However, success is **not solely about adding new functionality** or improving the usability of offerings. Instead, it is about **engaging customers in a more meaningful way and helping them more effectively achieve what matters most**—growing their business and maintaining a healthy cash flow.

In our March webinar, we discussed what it takes to become truly embedded into the day to day of a small business, and the market opportunity that it presents for financial institutions.

##### Three Key Takeaways:

- I keep hearing about “embedded” banking, what does that mean and how does it impact my financial institution short and long term?
- Learn how Autobooks enables financial institutions the ability to offer a product suite that becomes embedded into the day to day lives of small businesses.
- Explore use cases and data points from live Autobooks financial institutions and small businesses that demonstrate embedded banking.

[Watch Now](https://info.autobooks.co/what-is-embedded-banking-recording)

## Additional Resources

**Webinars**  **Enhancing the Autobooks Onboarding Experience**  
Read more](https://blog.autobooks.co/webinars/enhancing-the-autobooks-onboarding-experience)

**Webinars**  **August Monthly Webinar - SMB Banking in the New Digital Normal**  
Read more](https://blog.autobooks.co/webinars/august-monthly-webinar-watch-now)

**Webinars**  **May Monthly Webinar**  
Read more](https://blog.autobooks.co/webinars/may-monthly-webinar-watch-now)