Autobooks Guide to Disruption

Autobooks Guide to Disruption in Small Business Banking

Financial Institutions continue to pursue higher profit margins by focusing on commercial clients. In the process, they have neglected the small business market — opening the door to new disruptors.

About the Guide

In this guide, we will delve into the factors that have led to this crowded competitive environment through the lens of disruptive innovation theory. To better familiarize ourselves with this important concept, we will review the process step by step, with a focus on the small business banking space.

Overview of Autobooks Guide to Disruption:

Part 1: An Introduction to Disruptive Innovation Theory

Part 2: The Steps in the Process of Disruption

Part 3: The Way Forward